Argos’ new commercial for its Spring/Summer home and furniture collection by The&Partnership opens with a woman who is wearing a lampshade on her head. It’s an image that no one is likely to ignore or …
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Argos The&Partnership
Hyperbole seems to be the hot new tool for turning retail advertising into entertainment. And it looks as though the trend was begun by The&Partnership. In April, the agency created Operation Holiday for Argos, a …