Last year, Arnold kicked off its relatrionship with PNC Bank by announcing that the bank was boring. The distinctiveness of the idea stood out. It resonated with an audience dealing with economic uncertainty. And it …
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Arnold: PNC Bank wants America to know that it’s boring
March 19, 2024
Boring is why we go on holidays, try difficult skateboards stunts and eat service station sushi. It’s why start-ups and early retirements happen. But when it comes to a bank, boring is good. America’s PNC Bank …