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Who's doing what in the world of commercial creativity.

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Arnold PNC Bank brilliantly boring


Arnold & PNC Bank: Chris Diamantopoulos makes brilliantly boring changes to famously impulsive decisions
June 16, 2026

Reassurance has colossal power when it comes to money. Brilliantly boring is an outstanding promise to own. Brilliantly Boring since 1865 has been the brand platform for PNC Bank, reframing boring as a powerful form …

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Arnold & PNC Bank: Boring beats selling your kid’s naming rights to a local business
May 14, 2025

Last year, Arnold kicked off its relatrionship with PNC Bank by announcing that the bank was boring. The distinctiveness of the idea stood out. It resonated with an audience dealing with economic uncertainty. And it …

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