In 2018, the suicide of his childhood best friend, Steve, sent Ben Akers, ex-creative director of Australian sustainability creative agency, Republic of Everyone, on a journey to prevent more men from dying because they didn't …
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Ben Akers: Can Steve help a mate you know?
March 11, 2019
Suicide is the biggest killer of men under 45 in the UK. 12 men a day. One every 2 hours. One of those men was Ben Akers’ childhood best friend, Steve. At the beginning of 2018, …
Ben Akers: Steve needs some help
September 12, 2018
Ben Akers lived in Sydney for 6 years and worked at Droga5, GPY&R before joining the behaviour change agency, Republic of Everyone. Now, he lives in the UK and creates films, ideas and things that …
“2 days. Sand. Sea. Saving the World. (It’s the UK we can’t promise the sun).” Ben Akers may well save the world. The ex-creative director of Republic of Everyone intent on producing good work for good, has …
Ben Akers: If you could prevent even one person from committing suicide, would you?
December 11, 2017
"I’ve done lots of challenging projects in my 20 or so years as a maker of things - but I think this will be the hardest. Steve is a documentary about my my childhood best …
Ben Akers’ evil genius touches 44.4m people in 2 days
January 29, 2015
"Use your evil powers for good," Akers has always told adland. His #smearforsmear campaign (doing good for cervical cancer awareness) is being called the new Ice Bucket List worldwide. UPDATE January 29: Ben Akers' #smearforsmear campaign …
Let’s muzzle the black dog
August 30, 2014
As creative director of Republic of Everyone, Ben Akers was the adman "doing good work for good". That urge is inherent in him. He has taken the veil off his own struggles so that you might too. The …