Campaigns for utility vehicles tend to be blokey. It’s all about the rugged features of the car to go with the rugged worker. BETC’s new campaign for Citroën’s Professional Range, …
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BETC Citroen
BETC’s new commercial for Citroën’s flagship C5X parallels travelling in the car to floating in space. https://www.youtube.com/watch?v=mTxoPbvUnqU Luxury marketing agency, Hudson Rouge’s, new commercial for the Lincoln Navigator shows the car gliding …
BETC Traction & Citroën: A story about finding your strengths
February 12, 2020
BETC has created a story about finding your niche. The story happens to have a Citroën C3 Aircross SUV in it. It’s a story that hasn’t been told time and …
It’s Citroën’s 100th birthday. You’re expecting a heritage spot – maybe a cinematic film with archival footage underscored by an emotive soundtrack? Nope. Citroën’s agency, Traction (BETC) is doing something a lot …