Who's doing what in the world of commercial creativity.
Break free chook: It’s an easy-to-grasp idea that McCann Melbourne used superbly in its November campaign for Tigerair Infrequent Flyers Club. Nothing compares to a chook trying to fly free with Wind Beneath my Wings as …
It’s tough being a weight loss club. You have to make yourself heard over the siren call of so many “magic” pills, diets and equipment. And the idea of using celebrity ambassadors had one critical flaw …
“He’s a man! He’s a boy!” …and so one, ad infinitum. Wieden + Kennedy’s YouTube blurb for its latest Old Spice ad is very funny. So is the ad. The funniest jokes depend on clichés. …