Who's doing what in the world of commercial creativity.
The desirability of a luxury car can get diluted in the ocean of middle-level car advertising. Serviceplan Campaign International has made BMW’s luxury models stand out with a new identity, Bayerische Motoren Werke. Bayerische Motoren Werke …
BMW Group Australiahas reappointed incumbent creative agency, Ogilvy, to its marketing and advertising account. Other incumbent agencies through the world were not so successful. BMW been involved in pitch processes in every corner of the world …