Who's doing what in the world of commercial creativity.
BWM became the flagship creative agency brand of Dentsu Aegis Network in Australia on February 4, when Dentsu Aegis acquired 51% of the agency. One year ago (give or take a few days – on February …
Santos Tour Down Under is the first event off the starting block of the international cycling year. BWM has won the creative account for the biggest cycling race in the southern hemisphere. Cadel Evans is Australia’s …
In December last year, BWM added five new creatives. It has just added another two - digital creative director, Shanan Goldring, and executive creative director, Asheen Naidu. It has also won Jemena, NBN, News Limited, Medibank float, …
A story about connections, bravery and oatmeal. “Like most ideas it began with a solid strategy…” No, sorry Murray White, I’m telling the story [ed]. Let’s start again. CHAPTER 1. BRAVERY: It began with one of those things …
This story (but not the siren call of sexy slo-mo food imagery) begins in April 2013. Wieden + Kennedy UK brought food sex into Australian living rooms. A year later, W+K changed the metaphor...and became part of …