Who's doing what in the world of commercial creativity.
Sixteen-year-old London agency, CHI&Partners, has become The&Partnership London. The rebrand is also the agency’s public statement about its evolving focus on creative work that stands on data and technology. Sarah Golding, chief executive officer of The&Partnership …
Most Christmas advertising is all about illusion. The more fantastic, the more surreal, the more cinematic, the more “storytelling”…the better. Even the “real family” Christmas ads are scripted, storyboarded and finessed. CHI&Partners presents something Christmas advertising …
How would you try to trigger innovation in your agency? How would you like to be motivated to do ground-breaking work? CHI&Partners is doing that with bitcoins. The agency has launched a new staff incentive, an …
One in five 11 to 19-year-olds in the UK believe they will amount to nothing. One in four think people do not believe in them and this will hold them back in life, and almost …
What if you could keep people interested by NOT hammering the same commercial into their head time after time? It's an interesting idea that not enough agencies have explored. CHI&Partners has gone one step better. Its …
iD is Carphone Warehouse's 4G mobile network. The challenger brand has been making a very big impact in the UK with its CHI&Partners content series, Do Your Own Thing, that explores the lives of individuals who have …
The Prince’s Trust was founded by Prince Charles in 1976 to help disadvantaged people aged 13 to 30 to get their lives on track. This year its 40th anniversary and to date it has helped more than …
TV is noisy. It’s crammed with talk, music, laughter and just for good measure a whole lot of extra sound effects. And that’s just the TV ads. CHI&Partners and News UK’s in-house agency, Team News, have stripped …
The 3rd Lexus Amazing in Motion project is on YouTube, and like its predecessors, Steps and Swarm, new film Strobe has two behind-the-scenes videos in its entourage. These are the important parts of the campaign: Watch …