Who's doing what in the world of commercial creativity.
Nothing touches the heart like a critically ill child. It’s true that Cossette had a head start when it came to creating an emotive campaign to support Montreal Children’s Hospital …
McDonald’s has always understood family life. It has created dozens of emotive commercials that embedded itself in that. Now it has shown its understanding of local culture in Quebec, Canada. …
It’s raining and you didn’t expect that. It’s raining and you lost your umbrella the other day. Everyone can relate to getting caught in the rain. In Canada and the US, …
Every year, for International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to …