Cummins&Partners, Mango Communications and Initiative Media have helped John West Australia to win the Best Engagement Campaign at the Ethical Corporation’s Responsible Business Awards in London, for the first time. Early …
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Cummins&Partners: John West’s Kodiak bear stars again
August 9, 2016
Cummins&Partners has brought back John West’s Kodiak bear – as a celebrity chef to launch the brand’s Fiery Range. For Ben Couzens, co-executive creative director, the logic was simple, “People like …