There is more than enough Covid-19 “inspiration” in the world; more than enough “how to work in iso” and “how to perfect virtual pitching”. Don't Panic has no intention of triggering your feelings of inadequacy. …
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Who's doing what in the world of commercial creativity.
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Don’t Panic
Don’t Panic: This heist is not what you think. It’s worse
October 31, 2017
London agency, Don’t Panic, has made itself famous for creating PSAs, each with a shocking twist. The Heist No One Is Talking About is perhaps it’s best yet. The two and a half minute film appears …
Don’t Panic: Some kids may never have a first day at school
September 7, 2016
Children’s charity advertising is not known for its exuberance, but that’s exactly where Don't Panic’s new social campaign for Save the Children gets its power. The campaign is built around a montage of children captured on …
In 2014, Don’t Panic London created a harrowing film for Save the Children that puts a child like yours (a young girl from London called Lily) into Syria, with a message that read, “Just because …
Don’t Panic: You could help a superhero
October 17, 2014
There are so many ‘please help’ ads. So creative agency, Don’t Panic, created something rather different. 17,000 children under five are dying every day from easily preventable causes like malaria and diarrhoea, and suffering from poor-to-non-existent …
Don’t Panic. 10 Minutes a Day Could Change Everything.
September 12, 2014
The agency that changed how the world sees Syrian childhood and Lego has now set its sights on British parenting. That’s a good thing because 1. Don’t Panic produces very thought-provoking creative and 2. A recent report …
Everything is NOT Awesome [Don’t Panic]
July 10, 2014
Greenpeace has attacked Lego to attack Shell (!!), by airing its own version of the Lego movie, created by agency, Don't Panic. Greenpeace wants Lego to drop its partnership with Shell. The two year deal, signed …
Don’t Panic: What if your family were in Syria right now?
March 16, 2014
Find it easy to distance yourself from problems in countries a long, long way away? London creative agency, Don’t Panic, fixed that. Its ad for Save the Children takes a child just like yours in a home …