GIGIL & director, Kiran Koshy: A perfect Lobang Queen parody lights up GRAB’s Mega Sale
November 11, 2026
Understanding the local culture for a retail campaign? Powerful. Adding off-the-wall satire to that understanding? Priceless. GIGIL and director, Kiran Koshy, have built Singapore’s famed Lobang Queen (bargain-hunting auntie) mentality …
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