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Who's doing what in the world of commercial creativity.

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Goodby Silverstein & Partners Capri Sun


Goodby Silverstein & Partners: Capri Sun hides its kids’ product message in a steamy adult romance
September 23, 2022

Kids neither need nor want to know that their juice drink has been changed. But parents do. Capri Sun has reduced sugars in its range by an average 40%. So Goodby Silverstein & Partners has created a campaign …

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Goodby Silverstein & Partners: Capri Sun gives kids 6 seconds of YouTube fun while they drink
July 16, 2022

On average, young children in the US have 2.7 hours of homework and 5.3 hours of structured activities scheduled in each week, on top of school and chores. This leaves little space for them to …

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