Research can create clunky ads. It can override creativity. Most creative advertising tries to hide its use of clunky research tools. Goodby Silverstein & Partners New York has used its creativity to make been make …
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Goodby Silverstein & Partners Liberty Mutual
Goodby Silverstein & Partners: Liberty Mutual continues to be honest about its ad tricks
February 19, 2021
In November last year, Goodby Silverstein & Partners created a campaign for insurer, Liberty Mutual, in the US that was completely upfront about using traditional advertising tactics to get people to remember its ad message …