Who's doing what in the world of commercial creativity.
This year’s Gunn Report Cases for Creativity, its round-up of campaigns that won both a Gold Lion for creativity and a Gold Effie for effectiveness, is out. The annual study by James Hurman, author and founder of innovation consultancy, Previously Unavailable, …
The Gunn Report is out. Here are the major achievements: AGENCIES: Leo Burnett Australia has been ranked #9 Most Awarded Agency in the World 2016 by the Gunn Report. Colenso BBDO is #2 and Y&R New Zealand …
The Good Report, created by the ACT Responsible and The Gunn Report, applauds the best uses of creativity to promote sustainability and social responsibility to raise awareness of the world's major social and environmental issues. 1,474 …
Find out how much you know about advertising for fun and a prize worth $US450, in The Gunn Report's Cannes Sweepstakes. Adpeople are known to, er…have opinions. Here’s a chance to test yours. The Gunn Report that …
The Gunn Report 2014 Book and Showreel can be purchased online. The numbers have been crunched and The Gunn Report has worked out the world's best advertising performance in the year January to December 2014 based on …
The Gunn Report’s Cases for Creativity 2014 identifies the campaigns that won both a Gold Lion (for creativity) and a Gold Effie (for effectiveness) in 2014. James Hurman, founder and principal of Auckland innovation consultancy, Previously Unavailable, begins his …
The Gunn Report’s Art of Illustration is a collection of the very best from 50 print campaigns from 21 different countries across 15 years. Why applaud illustration? This is what the Gunn Report says of it: …
The Gunn Report has released the 50 Years of Best Car Ads, selected by Havas adlegend, Jacques Séguéla. A reel with more than 60 of the greatest and most awarded car ads ever made is soft porn for adland …
Did you know that just 13 basic dramatic formats have been used in print advertising to engage consumers creatively and effectively? They are: 1. Information/Facts 2. Fresh Thought/Insight 3. Demo in Print 4. Dramatise The Need/Problem 5. Exaggerated Graphic for The Need/Problem 6. Comparison 7. …