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Havas meaningful brands


Havas Meaningful Brands Report: Newfound resilience, optimism & control; new brand expectations
October 30, 2024

In a world where constant disruptions and global crises have become the status quo, Havas’ 2024 Meaningful Brands Report, The Rise of the Change Makers, has found a higher level of resilience and control, a …

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Havas Group study confirms that most brand content is rubbish
March 12, 2017

Let’s not pretend to be surprised that “60% of all content created by brands is poor, irrelevant or fails to deliver.” Havas Group’s Meaningful Brands study has just provided the data to formalise something you …

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