Professional sport is for men. That myth is being quashed and Heineken, which expanded its UEFA sponsorship to the women’s game last year, is one of the brands helping that to happen faster with a campaign by …
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Heineken UEFA Champions League
Publicis Italy: Heineken presents the lighter side of watching sport
September 20, 2018
Sports-related advertising is getting interesting. At last. Publicis Italy has come up with an absolute cracker for Heineken’s sponsorship of the UEFA Champions League. It’s a cracker because it’s human and humorous. It's also relatable to …