How do you package a very rational product story to make it interesting? That’s a job not always done well. HERO was given the job of explaining that Australia’s bread makers are pumping up to …
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Hero Bakers Delight
Hero: Bakers Delight takes on fake fresh
November 3, 2023
Supermarkets have muscled in on Baker Delight’s territory and HERO agency is helping the fresh baked goods chain to fight back. The campaign, We’re a bakery not a fakery, continues the partners’ quest to interrogate the …