A big furry, freewheeling ball called Larry rolls around a city. He's rapping joyfully because "It's good not to feel tied down". It's a commercial for IAG's Rollin' car insurance. You've never seen an insurance …
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Who's doing what in the world of commercial creativity.
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I wish i’d done that
I Wish I’d Done That: Trent Peppercorn, Trent Peppercorn, Head of Growth and Creative Services, Mediabrands Content Studio
February 21, 2022
I Wish I'd Done That contributions are always personal. This one is especially interesting because it is personal, not only because Peppercorn is in awe of the idea as an adperson, but also because …
I Wish I’d Done That #4: Michiel Marsman, ECD Sizzer
February 11, 2022
There is music that stays deep beneath its story. And music that stories ride on. Often that is music for our most primal emotion, fear. Marsman’s job is to make music thrill for agencies, brands …