A lion lazing in the living room. Furniture advertising is a whole lot more interesting because Mother London and Ikea are in it. Both have often shown a flair for brave ideas. And this ad is …
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IKEA Wonderful Everyday
Mother London and our Gary Freedman imagine a wonderful life
April 21, 2016
Mother London’s Wonderful Everyday campaign won Campaign’s Campaign of the Year in 2014. It still shows no signs of losing its gleam. Perhaps it’s because it touches a poignant truth – one that gets lost in …