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Impact BBDO Centrepoint


Another chapter in Impact BBDO’s rewriting of the rules of great retail advertising
January 31, 2018

Impact BBDO Dubai has been rewriting the book on great retail advertising with its campaigns for Centrepoint, the Middle East’s biggest fashion store. Centrepoint’s ads are not montages of moving editorial fashion images like those of …

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Impact BBDO: Retail ad of the year, no question
December 22, 2017

Retail advertising. With a few exceptions (hello Harvey Nichols), it’s so often blah. Unless you happen to be in the UAE. Impact BBDO, Dubai creates remarkable campaigns for shopping centre, Centrepoint. Campaigns that defy the ordinary retail …

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Impact BBDO: Style and substance make Centrepoint look stunning
January 19, 2017

If you’ve been watching the awards results, you’ll have seen some pretty remarkable work from the Middle East. This striking black & white retail fashion campaign, Silver Lining, by Impact BBDO Dubai has to make the …

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