Saatchi & Saatchi has opted for a celebrity drawcard, a vintage wooden pull-along dog called Pickles that talks to enhance its heartwarming Christmas story this year for John Lewis. The …
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John Lewis Christmas ad
Saatchi & Saatchi: John Lewis Christmas ad reminds the UK that gifts tell love stories
November 4, 2025
Saatchi & Saatchi has given John Lewis a love story for its Christmas commercial. But it’s not the usual boy meets girl, or even girl meets girl tale. It’s more …
adam&eveDDB: John Lewis’ Christmas – Nothing like you expected. Nothing less either
November 10, 2022
John Lewis has launched its 2022 Christmas advertising campaign. It’s not an emotive story about a child or a pet. But it is emotive. The 90-second advert, The Beginner, introduces …