Super Bowl advertising is full of celebrities. High-priced celebrities. This year, Kia Motors America promised that instead of paying for a high-priced celebrity in its Super Bowl ad, it would repurpose that money to discover …
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Kia Great Unknowns
Kia is one of the many brands that have been using the attention-grab of celebrities in their Super Bowl advertising. Last year, Aerosmith’s Steven Tyler was “fuelled by youth”. The year before, Kia fuelled Melissa McCarthy’s …