How many kids will receive more opportunities to be glued to screens this Christmas? Lego’s Christmas ad reminds kids – and their parents – of the joy of real play. The commercial, directed by Steve Ayson, …
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Lego Christmas ad
Katy Perry joins a children’s real life fantasy in Lego’s in-house Christmas campaign
November 2, 2022
Lego blends Lego fantasy and real play into a campaign that features Katy Perry; her song, Firework; a giant Lego-replica vehicle designed by children and Iron Man. The film’s messages are many. It carries the …
Sixty40 & CHE Proximity: Lego’s Christmas ad will make you go ahhh
December 6, 2017
There’s a lot of sameness in Christmas advertising. Lego Australia’s Christmas ad by Sixty40 & CHE Proximity stands out. Yes, it’s easier to stand out when yours is the only ad made with Lego, but the …