Samsung’s new campaign, Way Out, by Leo Burnett Israel is an unashamed pitch for the affections of Gen Z. The hero film is a music video style spot that champions Gen Z’s irreverence for rules …
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Leo Burnett Israel Samsung
Samsung has launched two phones – the foldable Galaxy Z Fold3 5G and the Galaxy Z Flip3 5G. They had to share one commercial. It had to promote their features (but had to be interesting) …
Leo Burnett Israel: Samsung captures the web-breaking moments
February 19, 2021
While Samsung’s competitor would have us all capture the epic photograph and shoot the epic film, Samsung is making itself the camera that lets us turn the everyday into epic posts - because, let’s be …
Leo Burnett Israel & Samsung: The campaigns shot on Galaxy Note 20
September 22, 2020
No country has been immune to the business disruption caused by Covid. Over the last six months, tens of thousands of businesses in Israel have been affected by the pandemic. So for the launch of the …
Leo Burnett Israel: Samsung makes every marathon runner a winner
February 6, 2020
Feel you have zero hope of ever winning a marathon? In this year's Tel Aviv marathon everyone is going to win. Samsung’s platform is Do What You Can’t, so the seventh time sponsor of the Tel …
The World Cup had millions of people glued to their screens for weeks. It seems as though everything stops during World Cup month. The fans’ expectations, the global news coverage, the social betting, group watching and unending conversations …
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