Samsung’s new campaign, Way Out, by Leo Burnett Israel is an unashamed pitch for the affections of Gen Z. The hero film is a music video style spot that champions Gen Z’s irreverence for rules …
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Who's doing what in the world of commercial creativity.
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Leo Burnett Samsung
Leo Burnett Israel: Samsung obliterates modern crises
September 5, 2018
There are rather a lot of device ads in the world. They all extol the virtues of their devices’ next tech capabilities by showing them. In Israel, Leo Burnett has given Samsung an ad that …
Leo Burnett wins more of Samsung’s business
July 31, 2018
Leo Burnett has become the lead agency solution for Samsung's global visual display business following a competitive pitch. Publicis Groupe sibling, Starcom, will provide media planning and buying expertise as Samsung's global media agency of …
Leo Burnett Sydney creative director, Kieran Ots, is leaving after nearly twenty years. He has been named executive vice president, executive creative director at Leo Burnett's head office in Chicago, leading the global Samsung account. Ots …
Leo Burnett: Samsung’s The Frame TV crashes an art exhibition
September 28, 2017
The Frame is Samsung’s TV that converts into a piece of art. It’s where TV and art come together, if you like. In TV mode, The Frame is a 4K+ UHD TV. In art mode, it’s …