Who's doing what in the world of commercial creativity.
Ok, let's get this out of the way: Mini pioneered interactive smart roadside billboards that “talk to” specific drivers in the UK last year. And Porsche has launched a billboard in Melbourne that responds to Porsches. …
will.i.am has teamed up with Lexus to “champion provocative design and technology”. That he gives the brand an ultra-cool image by association won’t hurt it. Nor will its gaining access to the millions of fans …
The 3rd Lexus Amazing in Motion project is on YouTube, and like its predecessors, Steps and Swarm, new film Strobe has two behind-the-scenes videos in its entourage. These are the important parts of the campaign: Watch …