OK Tire is a lot more than its name suggests. Canadian creative agency, Lifelong Crush was given the job of making that known. So it applied a little humour and produced a series of commercials …
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Lifelong Crush OK Tires
Lifelong Crush: OK Tires’ humour reassures that it’s going to be OK
October 17, 2024
People don’t think much about their tyres. But in Canada right now it’s nearly winter tyre changeover “season” and agency Lifelong Crush is making people think about OK Tire vs sleet, snow, ice and rain…and …