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LOLA Madrid AXE Smell Your Best When You Look Your Worst


AXE’s signature humour gives young men mastery over football fandom’s silliest-looking rituals
May 13, 2026

In March, Lola Madrid and AXE(Lynx) launched new inspiration for young men, Smell Your Best When You Look Your Worst, not with its usual It’s not boy gets the girl humour, but with football fan …

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LOLA Madrid: AXE gives young men a win even when they look their worst
March 5, 2026

LOLA Madrid and AXE are infusing the brand's first FIFA World Cup sponsorship with its signature humour. It’s not boy gets the girl humour, it’s football fan gets the spotlight humour. The campaign focuses on …

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