Who's doing what in the world of commercial creativity.
AXE’s trademark humour gets brilliantly risqué in LOLA MullenLowe’s new commercial for the brand’s shower gel range, highlighting its “scents that stay with you”. The Neighbour is a commercial that’s impossible to forget. Its message that …
Axe’s humour becomes even madder than in its Robbery and Funeral commercials by LOLA MullenLowe. The agency’s new dive into bold comedy introduces the brand’s sweetest scent yet. In the hilariously absurd campaign, directed by Lionel …
Bizarrap, the Argentine composer, producer, and current hit-maker (who did a song with Shakira about his ex), becomes a metaphor for the power of Axe (Lynx) to boost confidence in a boy meets girl story …
We all know the power of scent when it comes to attraction. Axe/Lynx has been trading on that for decades. The brand has used its power of scent in many clever ways over the years, …
There is a lot of talk about the anxieties that many young women go through as they try to fit in with how they think they should be, based on the trends around them. Only …