Boys 2 Men: BBH tells Lynx’ story
November 10, 2014
Bye-bye schoolboy humour. Hello, what men want. BBH answers The Stable's questions about Lynx/Axe's coming of age. The Stable: What made Lynx grow up? Bogle Bartle Hegarty: The Lynx Effect has been our brand idea for 30 …
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