Who's doing what in the world of commercial creativity.
Lynx is continuing to woo men who don’t fit either the teenage groupies it used to win with the promise of getting the girl or the male hunk whom, it could be argued, doesn’t really …
Earlier this week, Lynx deodorant launched its 2015 Australia & New Zealand campaign by Ponce Buenos Aires. On January 18, Lynx’ 2015 hair care campaign will launch. That’s by global agency, BBH. Lynx’ local creative agency …
Bye-bye schoolboy humour. Hello, what men want. BBH answers The Stable's questions about Lynx/Axe's coming of age. The Stable: What made Lynx grow up? Bogle Bartle Hegarty: The Lynx Effect has been our brand idea for 30 …
The two ads, Monday and Wednesday, represent a nice change for Lynx. The Lynx bloke has grown out of being a horny teenager and emerged as a bloke who responds to the driving voice of ambition …