Who's doing what in the world of commercial creativity.
M&C Saatchi and Commbank are injecting into Australia something that people have lost in recent years – optimism. The campaign, Doubt Never Did, is an exuberant celebration of positive thinking, housed in a wonderfully metaphoric …
M&C Saatchi and Re Agency have moved Commonwealth Bank into a new era, evolving the bank’s visual identity and creative platform in Australia. The new creative platform, Can Lives Here, reminds Australians that our unique country …
“CommBank CAN was born of a cultural moment when Australian’s were losing confidence in the face of the global financial crisis. In 2017, there is a similar cultural tide as people feel uncertain about the …