Lilydale became the brand with chickens running free in 2013 by M&C Saatchi. A bright tune underscored both the TVC and, more subtly, the healthy vigour and contended nature of the animals. There was a …
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M&C Saatchi Lilydale
M&C Saatchi & Lilydale: living free range is not only good for chickens
September 3, 2017
M&C has already made Lilydale THE free range chicken in Australian’s minds. And its new campaign reminds Australians that free range is healthier by encouraging them to live the same way. Clever, isn’t it? The idea taps …
93% of Australians believe that all food should state where it was sourced. 71% are interested in finding out more about the farms their meat was produced and cultivated. Lilydale Free Range Chicken is giving Australians …