Who's doing what in the world of commercial creativity.
During the planning stages of ADFEST 2024, Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific, proposed a special new initiative for the festival called Shape My Portfolio. More than a portfolio assessment, it helps …
McCann Health stole the show at this year’s Global Awards. For the fifth year in a row. It won 2016 Global Healthcare Agency Network of the Year with 7 Global Awards and 17 Finalist Certificates. McCann …
UPDATE: The McCann Australia offices have taken home 11 Spikes – 1 Gold, 4 Silvers and 6 Bronzes, validating the agency's hopefulness about its chances of bringing serious metal home from Spikes, “Tonight is set to be a …
Break free chook: It’s an easy-to-grasp idea that McCann Melbourne used superbly in its November campaign for Tigerair Infrequent Flyers Club. Nothing compares to a chook trying to fly free with Wind Beneath my Wings as …
Do the unexpected. That’s not McCann’s motto. But it could be. The second phase of Tigerair’s Infrequent Flyers campaign has begun. E-very-one has a frequent flyer program. That’s a great opportunity for frequent flyers, and an …
Nestlé's Fitness cereal brand wanted to do its bit for October's Breast Cancer Awareness month. So it asked agency, McCann Paris, to come up with an idea. And this is a beauty. The agency hid a …
Think long copy is dead? McCann has found a way to make everyone - even Gen Y - read it. MTV EXIT is the foundation working to to end human trafficking and exploitation by raising awareness, …
Hard times call for devious tactics. And this one is good. m:united (the agency set up by Interpublic to handle its Microsoft creative win in April this year) has nicked Apple’s world famous ad tactic, Mac …