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Who's doing what in the world of commercial creativity.

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McDonald’s Christmas ad


Leo Burnett London: McDonald’s brings the joy of children’s imagination to Christmas
November 13, 2021

John Lewis produced a classic John Lewis Christmas ad this year. So has McDonald’s. The 90-second story, Imaginary Iggy, is about a young girl called Matilda and her imaginary friend, Iggy. She grows up and leaves …

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Leo Burnett London: McDonald’s wraps Christmas around one of its classic family heartwarmers
November 17, 2017

McDonald’s is famous for its “slice of life” heartstring tuggers – ads about the everyday moments in family relationships to which every human on earth can relate. Last year, Leo Burnett took a detour into fantasy, …

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Leo Burnett UK: McDonald’s reassures Brits about finding love this Christmas
November 22, 2016

Last year, McDonald’s Christmas campaign in the UK was all about families. This year, it’s all about looking for love. And it talks first and foremost to the audience that frequents its restaurants. The 90 second …

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