There have been hundreds of sports ads this year championing the efforts of Olympic and other athletes. None like this. The film, by Mercado McCann for TyC Sports tells the Olympic story, the effort and …
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Mercado McCann
Mercado McCann & TyC Sports: The story that explains why you should watch more sport with your kids
June 13, 2018
Below is one of the few spots for the World Cup – or any sporting event - that stands out from the crowd creatively and really differentiates its brand from the crowd. It’s by Mercado McCann …
Mercado McCann: Uruguay and Argentina make a cheeky pitch to co-host the 2030 World Cup
September 4, 2017
On August 31, an enormous crowd had gathered to watch the 2018 World Cup South American’s qualifiers match between Uruguay and Argentina in Montevideo. An even larger crowd was watching the game on TV. Luis Suarez …
Mercado McCann’s latest campaign is called Euthanasia. It is not at all what you’re expecting. With striking beautiful images and in deeply reverential tones (superb copywriting, by the way), the film describes letting go…letting old and …
Mercado McCann tells dads how to deal with infidelity
April 29, 2016
According to a research study of Argentina’s most popular sports, 4 out of 10 children don’t support their father’s favourite sport team. 2 out of 10 support their mother's. This can be traumatic for fathers. Argentinian …