Who's doing what in the world of commercial creativity.
This beats a Christmas-themed chocolate selection box, doesn’t it? Mondelez is an enthusiastic early uptaker of new technology. It launched its mobile technology initiative, Mobile Futures, in October 2012 internationally to help it drive more impulse …
There are rules for advertorial. Calling it native advertising – or corporate journalism, vendor content, brand publishing or custom - doesn’t stop the rules from applying. If you pay people to publish info about your product, …
In May last year, Mondelez’ General Foods launched an ad for Cheerios that starred a multi-racial family. And all hell broke loose in the States. With its ally, Saatchi & Saatchi, the company negotiated the …
Ok, so it’s another ad about a big corporation doing good. But wait until you see how the story is told. Kenco is a coffee brand owned by Mondelez International. It’s helping youths in Honduras stay …