It’s the one thing you can’t change. History. Sure, you can change what you do today. You can influence what happens tomorrow. But history? That’s gone. No matter if it’s an uplifting moment. Or a …
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Who's doing what in the world of commercial creativity.
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Rob Morrison: COVID19’s most dangerous contagion wasn’t the virus
September 9, 2024
Rob Morrison is angry. A creative industry that doesn't believe in its own creative talent has no future. Morrison wants advertising to have a future. Here's what he says: Did you notice the number of nouveau …
Rob Morrison: Debunking debriefs and why “wow factor” is for wowsers
October 31, 2023
Dread the debrief? Rob Morrison has had some horrors. But what doesn't kill you makes you a whole lot wiser. So before your next debrief, Rob's tips on managing them might be rather useful. Here …
Rob Morrison: Rediscovering the fun in fundamentals
October 29, 2022
Advertising can get full of itself. Full of "innovations", "world-firsts", "game-changers". Full of new. Is it doing any better than when advertising was simpler? That's something to think about. Rob Morrison is: When the industry (and …
Rob Morrison: Show us your drawers, lickety-split
April 21, 2022
Ah, the bottom drawer. That treasure trove of brilliance we’re all yearning to attach the electrodes, then flick the switch so we can all scream, “It’s alive.” Every creative I know has one. A bottom drawer …
Rob Morrison: Andy Warhol was wrong
March 22, 2022
Andy Warhol would have made a great art director. You could argue his Campbell’s Soup Can is the best commercial layout of all time. Mind you, you can imagine the argument at both agency and …
It’s supposed to be a secret. Something creatives only ever whisper to ourselves. When we do admit it, it’s in “door closed” performance reviews. And only ever in our weakest moments. Creatives are terrified of briefs. Now, …
I used to get my best ad ideas while vacuuming. It wasn't office-friendly at all, but I still believe it is my magic antidote to idea-emptiness. Now I'm beginning to doubt that it's true. Damn …
Rob Morrison: It’s OK. Nobody’s prefect.
June 26, 2021
Something important happened with my last OpEd for The Stable. If you were quick, you’d have noticed some glaring typos. Some of my super smart, wordsmithing friends caught the errors before they were in wide …