Who's doing what in the world of commercial creativity.
Oatly’s provocative personality has found a new way to get under the skin of its dairy rivals. The company has bought adjacent prominent billboard spaces. On the left side, Oatly posted its climate footprint, 0.47 …
Oatly continues its witty conversations with potential customers. Characteristically, on a billboard. Uncharacteristically this time using a lot of words. Actually. it used two billboards. It ran out of space. Oatly doesn’t do advertising like the …
Oatly is making the most of Veganuary with its biggest UK campaign to date. The Swedish oat milk company is spreading its wit and charm beyond London this time. Its striking self-aware conversations are appearing …
By Candide McDonald, editor. My car is being repaired. What was meant to take one week has so far taken four. My nightly trips to and from the Sydney Dance Company classes that save my soul …
Put the CEO in the ad. Repeat the message over and over (and over). Doesn't work? Watch and learn... “Oatly is like milk. But for humans. No cow.” Yep, we get it... There’s a little behind-the-scenes clue …