Ogilvy Spain & Heineken’s Cruzcampo: A flamenco doll reawakens Spanish cultural pride
January 24, 2024
Three years ago, Heineken’s Spanish beer, Cruzcampo and Ogilvy Spain, used AI to make celebrated Spanish Singer, Lola Flores, the star of its ad campaign. Lola had died in 1995. The campaign celebrated the diversity of …
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