Who's doing what in the world of commercial creativity.
2021 is Museum of Contemporary Art Australia’s (MCA) 30th Anniversary and the Museum has collaborated with Ogilvy Sydney to encourage visitors to engage with contemporary art in a very new, very fun (very 2021) way. …
Good old Uncle Toby’s oats are facing some stiff competition right now. The heart health message of old no longer resonates with an Australian population intent on saving the world from cows’ farts and slavishly …
Ogilvy Australia has expanded its creative department in Sydney, appointing three new creative teams. Maddie Batkin-Walkerden and Leora Zuckerman join the agency as art directors and Cal Harmer joins as junior art director, pairing up with …
Ogilvy Sydney has taken Uncle Tobys on a new journey, creating a united brand idea for all of its products. The new masterbrand campaign, Great Grows Here, taps into every parent’s unspoken dream – for …
Ogilvy Sydney has made significant changes to its creative structure, integrating its social creatives into the creative department and adding a raft of new creatives. Derek Green executive creative director, Ogilvy Sydney, explained, “These days, we’re …
Mind Changing Art. That’s not what the MCA of Sydney’s Museum of Contemporary Art stands for. But it might be for you. For Ogilvy Sydney, it stands for Magnificent Creative Activation, the campaign that it …
A How It’s Made video for Barista Bros. That could have been really dull. But Ogilvy Sydney wasn’t about to let that happen. Its campaign, The Deliciousness is in the Detail, is a whimsical exploration of …
The Stable put it to Derek Green, executive creative director of Ogilvy Sydney, that there’s an awful lot of creative masturbation out there calling itself branded content. Here is Green’s opinion: Done right, branded content is far …
Let’s say that KFC is a rite of passage. Yes, it’s also a big cheap feed for those far too extended family get togethers. And the ultimate pre-teen pacifier when the sleep in sleep-over is …
Ogilvy Sydney has prised Derek Green back to be its ECD after ten years in top creative positions overseas. Derek Green is currently senior vice president and executive creative director of Cramer- Krasselt in Chicago. It's …