Who's doing what in the world of commercial creativity.
Great work for big clients. That's the rockiest road an agency can travel. Why does Ogilvy think it's worth it? What could it do better? And what keeps chief executive officer, David Fox, awake at …
Cadbury has been managing hate-fuelled sentiment on the brand’s Facebook page for years. Racism is now raging throughout the world and Cadbury has made the decision to take a stand against intolerance with help from …
Ogilvy’s existing relationship with BP, creative agency of record, has received the greatest endorsement. After a thorough review of the market and following a competitive pitch, Ogilvy’s scope will now include all below-the-line creative, promotions, …
So the three insurance amigos are competing on TV. AAMI’s third in the Neil and Gaz series is weaving and ducking between Allianz’ emotive newie by MercerBell and Captain Risky (aka, Budget Direct) by 303Lowe. …
BMW Group Australiahas reappointed incumbent creative agency, Ogilvy, to its marketing and advertising account. Other incumbent agencies through the world were not so successful. BMW been involved in pitch processes in every corner of the world …
Another year, another agency. Publicis Mojo won the account at the end of 2010 (from Saatchi & Saatchi, who had held it for just over a year) and lost it in 2013. Whybin\TBWA Sydney won …
Colenso BBDO/Proximity has been a regular on the podium at the annual ECHO direct marketing awards (DMA International ECHO Awards Competition) in recent years. At 2014 awards in San Diego on October 28, the agency …
So you think your ideas are ‘immersive’, ‘disruptive’, ‘interactive’, ‘ground-breaking’? You “ain’t seen nothing yet” - unless of course you’ve been to this year’s Sculpture by the Sea. Ogilvy senior copywriter, Andrew Hankin, has created a …
“PlantBottle packaging is the latest breakthrough from The Coca-Cola Company designed to change the way the world thinks of plastic bottles. It is the first ever fully recyclable PET plastic beverage bottle made partially from …