Otherside & The Lad Collective: Robert Irwin shows the average bloke there’s bedding made right for him
June 17, 2026
An Aussie brand called The Lad Collective asks for the Aussi-est ad campaign ever. Indie agency, Otherside, delivered. It stars Robert Irwin; uses Aussie (unsubtle) humour; features tradies in one commercial and begins the other …
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