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Who's doing what in the world of commercial creativity.
Are commenters co-creators? German supermarket chain, PENNY, thinks so. On social media platforms such as TikTok, entertainment no longer ends with the post itself, it says. Commenters play an equally …
Penny: Shouldn’t commenters be considered campaign co-creators?
Are commenters co-creators? German supermarket chain, PENNY, thinks so. On social media platforms such as TikTok, entertainment no longer ends with the post itself, it says. Commenters play an equally …