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Who's doing what in the world of commercial creativity.
Are commenters co-creators? German supermarket chain, PENNY, thinks so. On social media platforms such as TikTok, entertainment no longer ends with the post itself, it says. Commenters play an equally important role in shaping the …
Penny: Shouldn’t commenters be considered campaign co-creators?
Are commenters co-creators? German supermarket chain, PENNY, thinks so. On social media platforms such as TikTok, entertainment no longer ends with the post itself, it says. Commenters play an equally important role in shaping the …