Who's doing what in the world of commercial creativity.
Reebok’s new campaign is called Sport the Unexpected. That’s a euphemistic description of the brand’s first work. It’s weird. It’s even weirder for Reebok, which has until now been focussing its efforts in high-performance trends …
Yes, there are a lot of “empower women” ads. And the past should have shown that when adland gets on a bandwagon, campaigns begin to blur and the rule of diminishing returns kicks in. This …