If your child told you he or she wanted to be a journalist when they grow up would you be horrified? What if you knew that they would be tortured to death, imprisoned, shot or …
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Who's doing what in the world of commercial creativity.
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Reporters without Borders
World Press Freedom Day fell on May 3 this year marking the end of another year of struggle for Reporters Without Borders, which the organisation is noting with an ironic campaign, Great Year for Censorship. May …
BETC shows that in ads, less is a gobsmack
December 16, 2014
The extraordinary power of a single-minded idea stripped down to its underwear and described in a few short sentences. Yes, some ads have ‘shocking’ and ‘memorable’ inherent in their subject matter. But BETC knew how …