Who's doing what in the world of commercial creativity.
Rob Morrison is angry. A creative industry that doesn't believe in its own creative talent has no future. Morrison wants advertising to have a future. Here's what he says: Did you …
Well, well. The US election just got interesting. Trump’s slam dunk is now in doubt. Even if he wins, the likelihood of Trump making America great is remote but it’s …
Dread the debrief? Rob Morrison has had some horrors. But what doesn't kill you makes you a whole lot wiser. So before your next debrief, Rob's tips on managing them …
Advertising can get full of itself. Full of "innovations", "world-firsts", "game-changers". Full of new. Is it doing any better than when advertising was simpler? That's something to think about. Rob …
Sponsorship marketing needs a dramatic re-think – particularly sport sponsorships. Why? Because it’s just as dangerous being too successful as being an abject failure. Clients end up pouring good money …
I love words. I love playing with grammar for effect. I love using words for their power. Words are a huge part of my creativity. They are for ad creatives …
If you’re early in your creative career then this will come as a shock. You might need to sit down before you read any further. Ready? Your career will peak. I know, …
I hinted at this story in my last oped and a few former colleagues fanned the flames on my social feeds. So, I figure it’s time to come clean. I’m …
It’s supposed to be a secret. Something creatives only ever whisper to ourselves. When we do admit it, it’s in “door closed” performance reviews. And only ever in our weakest …
At one point in my career in advertising the name "the boys" in the creative department called my art director and me was "the space cadets". It very cleverly relegated …
Once upon a time, talented creatives were clamouring to get into advertising. The industry could pick and choose all the young talent it wanted. It was very picky. Now? Well …
Like many (admittedly not all) older creatives, Rob Morrison carries a briefcase of wisdom and experience with him. He also has a wonderful way with words. Morrison has agreed to …