Who's doing what in the world of commercial creativity.
The White Claw fans may well be the most engaged of any beverage in the world. They’ve created entire sub-culture around the brand. Through their social feeds, selfies, hashtags and memes, fans have generated over …
Running a business isn’t easy. Running a business during a pandemic that is creating havoc within economies is daunting and, in many cases, a knife-edge experience. Some businesses will fail. All will require bravery. Many …
White Claw Hard Seltzer has taken the US by storm. Now it is hoping to conquer the UK and Ireland. Rothco helped to launch the brand in the US and is again leading the launch …
Electricity needs a new personality. It has become embroiled in the world’s climate emergency and that is the biggest crisis facing this generation. In Ireland, as elsewhere, everyday people need to feel that the small changes …
In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, to show that all passengers are equal. Rothco wanted to show …
Food porn has had its time in the sun. In Ireland, Rothco is using a different lure to bond people with a basic food product, Dairygold. Caring. Ostensibly the new commercial, One Magical Moment, is …
The classic lottery ad is all about winning. All about the thrill of you winning. It’s all about you, the audience. All very expected. And deep down makes you wonder if that winner is going …
JFK Unsilenced is a remarkable technological achievement and a fine way for The Times / News UK & Ireland to attract attention to itself as a multi-media publisher. Rothco and The Times used specialist AI …
Women effectively work unpaid for an average of seven weeks a year relative to their male colleagues. The pay gap that exists in OECD countries is 14.1%. Rothco has recognised International Women’s Day with a campaign …
Just in case you hadn’t noticed, there’s something of a Star Wars spectacular happening right now. Rothco has picked up that ball and is playing with it like Beckham. The agency has given the tired-but-true classic …
It’s just a phase. That’s what your mum and dad used to shout at one another when you were driving them mad as a teen. And what they whispered to you when you thought you …
Every full stop. Every semi-colon. Every dot on every “i” and every “j”. Every black spot on every page of the irish Daily Mail magazine was removed by Irish ad agency, Rothco, and replace with …